Services / Reporting
Understand what is working.
Review source changes, measurement gaps and a prioritised next action, with a responsible role and the next review point.
Public-presence review · priorities · 10-minute consultation
A worked example
A report that ends with a next step.
ILLUSTRATIVE DATA · SAMPLE MONTH
Enquiries by attributed source
01Each request has one attributed sourceEach fictional request appears once in this sample, under one attributed source.
| Property website | 12 | |
|---|---|---|
| Search campaign | 8 | |
| Social campaign | 5 |
No booking source is connected in this sample.
THE DECISION MEMO
Make the gap part of the decision.
04A next decision with an owner- Observation
- 25 fictional enquiries are attributed; booking outcomes are unavailable.
- Decision
- Check whether an authorised booking outcome source can be included.
- Responsible role
- Property data owner and agreed reporting contact
- Review point
- Next agreed reporting review; set a date in the project scope
- Evidence needed
- Source access, export options, definitions and data-quality checks
EnquiryA successfully submitted request
BookingA separately confirmed reservation, only when a reliable authorised source supports it
These counts do not establish form friction, revenue or campaign effectiveness. Missing data is labelled, not estimated.
The solution, step by step
Sources. Definitions. Checks. Review. Action.
- 01Source recordPermissionPeriodAvailable fields
Source
Confirm authorised access or an agreed export.
- 02EnquiryA submitted requestBookingSeparately confirmed
Definition
Set the meaning and counting rule for each measure.
- 03MissingStaleIncomplete
Quality check
Mark missing, stale or incomplete data.
- 04Read with contextPeriod + definition + limits
Interpretation
Read the figures with their period and limitations.
- 05Action memoOwner + review point
Action
Name the next decision, responsible role and review point.
Possible deliverables
Practical work, clearly scoped.
Select a deliverable to see its scope.
Source inventory
Identify relevant systems and permitted access.
Agreed metrics
Define useful measures without mixing unlike outcomes.
Tracking review
Check how and when events are recorded.
Report layout
Keep the important questions easy to answer.
Review cadence
Agree a rhythm suited to available information.
Action notes
Record priorities, responsibilities and the next review.
Define. Validate. Review. Improve.
- 01
Define
Agree access, metrics and the questions to answer.
- 02
Validate
Check the baseline and identify missing data.
- 03
Review
Discuss changes and attribution limitations.
- 04
Improve
Prioritise an action and revisit its effect.
Final deliverables and quantities are agreed after the diagnostic. Software licences, third-party fees and integrations are confirmed separately.
Content approval, account access, acceptance checks, timing and handover are agreed before work begins.
Get a tailored scopeQuestions, answered
Set expectations before we start.
Which sources can be connected?
We review the sources you authorise and the access each provider offers. Custom dashboards and integrations are scoped separately.
Is the data real time?
Update frequency depends on the source and implementation. The report should display its period and limitations; real-time reporting is not assumed.
How are missing metrics handled?
Gaps are labelled clearly rather than filled with invented results. Estimates, if used, are separated from verified data and explained.
Who owns the accounts?
Ownership and operating permissions are documented before access is requested. The review only uses sources within the agreed scope.
What happens after a review?
A useful review ends with prioritised action notes, an owner for the next step and an agreed point to review progress.
A clearer next step
Know what to improve next.
Start with your public website or listing, the guest enquiry path and your priorities.
See what your public page makes clear, what may be missing and where to focus next. No guest records or passwords needed.